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Nal’ibali: Quantitative Baseline Survey

Deadline date
10 Feb 2023
Contact name
Dr Katherine Morse
Contact email address


Nal’ibali (isiXhosa for “here’s the story”) is a national reading campaign, founded in 2012. Our aim is that every child, every day, enjoys a story. Nal’ibali believes that kids who read can go anywhere. Storytelling and story reading build key academic skills including literacy foundations and problem-solving abilities. Additionally, stories shared by adults with children in the context of safe relationships encourages social and emotional development, building confidence to explore, learn and participate in society.

Nal’ibali is looking for a service provider who will conduct a Reading Attitudes, Behaviours and Habits baseline survey with adult beneficiary communities in the Free State and Northern Cape, with a focus on reading with children. The baseline will be established via a survey using a selection of questions from the National Reading Survey (2023). The community results should be compared to national findings, which will be released on 28 March 2023. 

Proposal Format

The proposal should include:

  • Preliminary project background and mini-literature review incorporating Nal’ibali’s own prior research findings in the target areas as well as the relevance of adult reading behaviour, attitude and habits on developing children’s love of reading.
  • Proposed method, particularly focusing on how data will be collected and the analysis plan.
  • Timelines, deliverables, and reporting frameworks
  • A detailed budget
  • Background of the Respondent and staffing qualifications and experience. Indicate how these qualifications and experience relate to the proposed functional areas applied for.
  • Capability Statement describing the Respondent’s work history and/or experience with similar projects in the past five (5) years.
  • An authorized individual representing the Respondent will sign and date the proposal cover sheet. The signatory agent’s printed name, title, name of the organization, address, phone and fax numbers and email address must be provided.
  • Include at least two (2) current references and their contact information from organizations that have used Respondent’s services within the last 2 years.

Research Budget

A maximum of R735 000 is available for all costs.


  • Submissions Due: 10 February
  • Inception Meeting: 20 February
  • Data Collection: March*
  • Presentation of report: 12 May

*As this is a baseline, the data collection period is not negotiable.

How to apply

You are welcome to request a preliminary meeting and access to relevant background documents. Send your queries and completed application to Dr Katherine Morse - [email protected] by 10 February.